CONTIGO El Viaje

The TVC “El Viaje” for CONTIGO, was produced by Panamericana Films and with the participation of the Liquid agency, allowed us to develop the entire new brand image, to completely renew all the resources that the brand was using until now. The style we developed was an effort to detach ourselves from the typical 3D animation spot, BOTH IN THE LOOK, in the color palette and the cadence of the animation itself as the characters move, each with their own personality.
This allowed us to use the language of 3D animation to enrich the company's personality and its communication, positioning it as a modern platform aimed at people who usually use apps and who can now organize their needs in the field of insurance.
This project also had the collaboration of Studio Primitiva, dear partners with whom we were lucky enough to start in the year 2000, when the use of these techniques was much more limited.